Chronic low back pain education plus physio-grade rehab app

Chronic low back pain education plus physio-grade rehab app targets a $12.0B = 60M chronic low back pain users x $200 ARPU/year. Assumes global addressable chronic LBP population willing to pay or be covered for digital rehab. total addressable market with medium saturation and a year-over-year growth rate of 10-20% = digital therapeutics and digital MSK categories growing in low double digits as employers and payers adopt programs.

Key trends driving demand: Employer and payer adoption -- large employers and health plans are buying digital MSK programs to reduce costs and improve outcomes, creating B2B channels.; Smartphone sensor feedback -- camera and inertial sensing enable higher-quality home exercise monitoring without bespoke hardware, improving adherence and outcomes.; Guideline shift to conservative care -- clinical guidelines favor exercise and education for low back pain, increasing demand for scalable rehab.; Consumerization of care -- patients expect app-based, on-demand interventions that fit daily routines, improving retention potential for well-designed apps..