Executive Summary

Clients stall projects by delaying approvals and decisions, a common throughput blocker for agencies, consultancies, and other service firms that can add weeks to delivery timelines and erode margins. Across the roughly 4 million global service firms this problem is systematic: stalled approvals create revenue leakage, reduce billable utilization, and make capacity planning unreliable. You could build a decision-qualification platform that scores incoming decisions by risk and likelihood-to-approve, routes succinct AI-summarized options for async sign-off, triggers timed nudges, and surfaces a decision-intelligence dashboard tied to PM and CRM systems. Core components would include a short prescriptive intake, a contextual scoring model, LLM-based concise summaries and proposed choices, and native integrations with email, Slack, Asana/Jira and Salesforce. The timing is favorable: a $24.0B addressable market (4M firms × $6K ACV for those adopting tooling to reduce delivery cycle) and market/revenue scores of 88/100 and 90/100 indicate strong potential, while broader trends—decision intelligence, async-first work, and AI-assisted communications—mean buyers are actively looking for data-driven ways to reduce approval latency. Adoption is not automatic, however; buyers will expect clear metrics on time-saved and predictable ROI. To stand out you’ll need verifiable ROI (for example, measurable reductions in time-to-decision), industry-tuned scoring models, extremely low-friction embeds into existing workflows, and a pilot-led sales motion that addresses change-management and privacy concerns. The main challenges are signal engineering across heterogeneous client behaviors, obtaining the integrations and data access required for accurate scoring, and competing with incumbents that can bundle decision features into broader PM/CRM offerings—so focus early on verticals where approval processes are structured and the time-saved is easy to quantify.

Market Opportunity

Clients stall projects — qualify, score, and accelerate decision-making targets a $24.0B = 4M service firms x $6K ACV (global agencies/consultancies adopting tooling to reduce delivery cycle) total addressable market with medium saturation and a year-over-year growth rate of 15%.

Key trends driving demand: Decision intelligence -- teams want data-driven signals to predict and reduce approval latency; Async-first work -- remote collaboration increases reliance on written approvals and automated nudges; AI-assisted communications -- LLMs can summarize threads and propose concise options, reducing friction; Service commercialization -- growing number of small agencies increases demand for efficiency tools.

Key competitors include Gong, Clari, PandaDoc, DocSend (Dropbox), Salesforce (Sales Cloud + CPQ/Quote-to-Cash).

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Clients stall projects — qualify, score, and accelerate decision-making

Executive Summary

Market Validation

Market Opportunity

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