Collect anonymous, continuous employee feedback and surface action plans

Collect anonymous, continuous employee feedback and surface action plans targets a $6.0B = 2M businesses × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% annual growth in employee experience and engagement software spend (sources: industry analyst estimates, HR tech market reports).

Key trends driving demand: Remote/hybrid work — distributed teams increase demand for continuous, lightweight feedback to detect disengagement early.; AI-driven insights — improvements in NLP make automated theme extraction and prescriptive actions reliable and attractive to HR teams.; Shift from annual to continuous measurement — companies prefer frequent pulse surveys to catch issues before they escalate.; Chat-native workflows — adoption of Slack and Teams creates a low-friction channel for delivering and collecting feedback, boosting response rates..