Executive Summary

Many product and security teams building consumer apps, B2B SaaS, and internal enterprise tools are struggling with WebAuthn and passkey adoption because the standards surface is complex, platform behaviors differ, and account recovery/device linking is unresolved; smaller teams in particular lack the engineering bandwidth to build, test, and maintain robust passwordless flows. These teams are under pressure from security and compliance organizations to eliminate passwords quickly while avoiding costly outages or user friction, and they face months of integration work and ongoing maintenance if they go it alone. You could build a developer-first passkey platform: cross-platform SDKs (Web, iOS, Android) and server libraries, a hosted control plane with optional BYO-key management, UI components for discovery and credential linking, migration tooling from passwords, and enterprise features like audit logs, policy controls, and SSO connectors. The timing is favorable — native OS and browser support from Apple, Google, and Microsoft is maturing, enterprise buying for passwordless is accelerating, and the addressable market is roughly $4.8B (800,000 developer teams × $6K ACV), with a market score of 88/100 and revenue potential rated 86/100. To stand out you must solve the developer experience and enterprise-readiness in one product: make integration measurable (e.g., cut integration time from months to weeks), provide hardened key custody options, offer clear recovery and cross-device UX, and ship audit and compliance artifacts out of the box. Strengths are a clear product-market fit and growing platform-level support; challenges include medium competitive pressure, platform fragmentation, the technical difficulty and liability of key management, and likely long enterprise sales cycles — these are solvable but require disciplined engineering, security certifications, and a focused go-to-market plan.

Executive Summary

Market Opportunity

Configure and manage passkeys (WebAuthn) for app authentication targets a $4.8B = 800K developer teams × $6K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% CAGR (identity and access management market estimates, industry reports 2023-2025).

Key trends driving demand: Passkeys and FIDO2 adoption — native OS and browser support (Apple, Google, Microsoft) is maturing and drives enterprise and consumer adoption of passwordless flows.; Developer-first identity demand — product teams prefer SDKs and hosted control planes that reduce integration time and maintenance.; Security and compliance focus — companies are replacing passwords to reduce breach risk, creating demand for hardened, auditable passkey solutions.; Shift to platform-agnostic solutions — disparate WebAuthn behavior across browsers and platforms creates demand for abstraction layers that normalize developer experience..

Key competitors include Auth0 (Okta), Firebase Authentication (Google), Clerk.dev.

View Plans

Configure and manage passkeys (WebAuthn) for app authentication

Executive Summary

Configure and manage passkeys (WebAuthn) for app authentication

Executive Summary

Market Validation

Market Opportunity

More in Developer Tools

Manage dozens of websites with centralized automation and governance

Reduce latency & cost with AI-driven backend optimization for mobile games

Missed sales from phone leads fixed by an API phone system that captures and qualifies

AI coding tools lose context, provide persistent cross-tool memory

Open-ended scientific tasks lack rigorous, domain-expert benchmarks

Fix fragile delivery-app checkout flows with AI-driven test & observability

More in Developer Tools

Manage dozens of websites with centralized automation and governance

Reduce latency & cost with AI-driven backend optimization for mobile games

Missed sales from phone leads fixed by an API phone system that captures and qualifies

AI coding tools lose context, provide persistent cross-tool memory

Open-ended scientific tasks lack rigorous, domain-expert benchmarks

Fix fragile delivery-app checkout flows with AI-driven test & observability