Confusing AI writing flows — let users write inside their own docs

Confusing AI writing flows — let users write inside their own docs targets a $18.0B = 300M knowledge workers × $60 ACV (annualized) across productivity and writing tooling total addressable market with high saturation and a year-over-year growth rate of 20% YoY — generative AI and writing-assistant market growth (MarketsandMarkets / industry reports 2023-2025).

Key trends driving demand: RAG and vector search maturity — companies can now reliably use their own documents as grounding for LLM outputs, enabling accurate, context-aware generation.; Privacy and data residency demand — enterprises require tools that explicitly protect proprietary content, creating space for doc-first offerings with strong controls.; Workflow-first UX expectation — users prefer inline helpers over separate apps, so tools that embed in existing documents see higher adoption.; Freemium-to-enterprise commercial motion — many writing tools convert free users into paid teams, creating a clear GTM path from prosumer to enterprise..