Executive Summary

Many digital platforms—from streaming services and game consoles to social apps, ad networks and ed‑tech providers—struggle to reliably enforce age policies on shared devices, producing both underblocking (exposure of minors) and overblocking (lost conversions and customer frustration). That problem creates legal and brand risk for operators facing COPPA‑style enforcement and platform liability, and confusing, inconsistent controls for parents and households that use shared consoles, tablets and family PCs. You could build a device‑attested age‑policy platform that fuses OEM device attestation APIs, verifiable credentials and a policy engine to produce per‑device assertions (delivered via SDKs and short‑lived cryptographic tokens), along with audit logs, consent UX and compliance reporting. Monetization would be a mix of per‑verification lifecycle fees and subscriptions for enterprise features—aligned to the market assumptions of 600M verification events/year at roughly $20 revenue per lifecycle. This is an attractive moment: the addressable market is roughly $12.0B, attestation standards and OEM APIs are maturing, and regulatory pressure plus rising shared‑device use are creating clear buyer urgency. To stand out you must deliver privacy‑preserving attestations, low‑friction UX, deep OEM/OS integrations and enterprise‑grade auditability—capabilities that general KYC vendors don’t yet offer—while acknowledging real challenges: device ecosystem fragmentation, slow OEM cooperation, the need to minimize false positives, and the requirement to demonstrate compliance value through pilots and regulatory alignment.

Market Opportunity

Confusing device-level age checks — device-attested age-policy platform targets a $12.0B = 600M age-verification transactions/year x $20 avg revenue per verification lifecycle total addressable market with medium saturation and a year-over-year growth rate of 18-25% — identity verification & child-safety tooling growing with streaming/gaming and regulatory demand.

Key trends driving demand: Shared-device usage -- more households use shared consoles/laptops/tablets requiring per-device policies; Regulatory pressure -- child-protection, COPPA-like enforcement, and platform liability push demand for reliable age checks; Verifiable credentials & device attestation -- standards and OEM APIs now enable stronger device-linked assertions; On-device ML & privacy tech -- allows age estimation/verification without centralizing raw biometric data.

Key competitors include Platform family controls (Apple Family Sharing, Google Family Link), Device attestation & platform APIs (Google Play Integrity / Android SafetyNet, Apple DeviceCheck / App Attest, FIDO/WebAuthn attestation), Veriff (identity & age verification), Yoti (age-verification focused identity provider), Parental-control & family-safety apps (Qustodio, Bark, Microsoft Family Safety as workaround).

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Confusing device-level age checks — device-attested age-policy platform

Executive Summary

Market Validation

Market Opportunity

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