Market Opportunity
Confusing event contact sharing — unified digital + physical lead capture targets a $18.0B = 1.5M event organizers/exhibitors x $12K avg annual spend on event tech & lead-gen solutions total addressable market with medium saturation and a year-over-year growth rate of 15%.
Key trends driving demand: Contactless-sharing -- events prefer QR/NFC/URL-based contact exchange for hygiene and speed, reducing friction for digital swaps; Hybrid events -- virtual + in-person formats drive demand for cross-channel attendee identity and follow-up; AI-powered lead enrichment -- automated enrichment and scoring from event interactions increase value of captured contacts; Mobile-first interactions -- attendees expect instant mobile actions (scan, save, share) without app installs.
Key competitors include HiHello, Popl, Bizzabo, LinkedIn (QR & Connect).
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