Connect siloed apps into automated end-to-end business workflows (AI-enabled)

Connect siloed apps into automated end-to-end business workflows (AI-enabled) targets a $60B = 5M businesses x $12K ACV (global addressable businesses adopting enterprise-grade workflow automation) total addressable market with medium saturation and a year-over-year growth rate of 18% CAGR for workflow automation/iPaaS (2024–2028) driven by SaaS proliferation and AI orchestration.

Key trends driving demand: LLM-driven automation -- models can interpret intent, map fields and recover from errors, reducing implementation time by orders of magnitude; API-first SaaS proliferation -- more tools expose stable APIs and webhooks, making comprehensive orchestration practical; Open-source integration frameworks -- self-hosted stacks (n8n, Airbyte) lower vendor lock-in and enable data-control selling points; Shift to composable ops -- companies prefer orchestrated, observable flows over brittle point-to-point scripts for compliance and scale.