Connect SMBs to commission-only sales reps with tracked marketplace

Connect SMBs to commission-only sales reps with tracked marketplace targets a $4.5B = 1.5M SMBs × $3K ACV (annual spend on commission-rep matching, tooling and fees) total addressable market with medium saturation and a year-over-year growth rate of 8% YoY estimated for outsourced sales/partner enablement and freelance marketplaces (industry synthesis from Forrester and Upwork marketplace growth reports).

Key trends driving demand: Shift to variable-cost sales — SMBs increasingly prefer pay-for-performance hiring to reduce fixed payroll risk, creating demand for commission-based channels.; API-driven payments and attribution — modern payment rails and CRM APIs make automated commission splits and verified attribution feasible, reducing operational friction.; Gig economy normalization — independent sales professionals are more willing to take commission-only roles when marketplaces reduce discovery and trust costs.; AI-driven matching and vetting — AI can speed candidate screening and topology-based matching to improve conversion rates and reduce onboarding time..