Executive Summary

Dating apps and their users face persistent fraud, catfishing, and safety concerns, and there is no widely adopted, privacy-respecting way to give other users or platforms a verifiable, auditable signal of consent-backed identity checks. This pain is experienced by platforms trying to reduce liability and by the estimated 120 million safety-conscious paying users willing to pay for better signals. You could build a B2B API/SDK that issues consent-backed verification badges and short cryptographic claims (e.g., age, liveness, ID match) along with an auditable consent record, a risk score, badge UI components, and a compliance dashboard for dispute resolution. Deliver it as a turnkey integration with simple pricing and privacy-preserving techniques so platforms can add the signal without owning sensitive ID workflows. The market is attractive now: a $3.6B opportunity (120M users × $30 ARPU) driven by regulatory and PR pressure, demonstrable increases in match and retention from visible verification, and much cheaper, more reliable identity verification stacks thanks to AI OCR and liveness advances. Competition is medium, so there’s room to win if you move quickly and build trust. Your competitive edge would be the consent-backed, auditable nature of the claims, combined with turnkey compliance tooling and strong security practices to reduce platform liability; realistic challenges include handling sensitive data, avoiding false positives/negatives, and earning integration buy-in from large apps—these require strong engineering, legal safeguards, and pilot partnerships but are solvable.

Market Opportunity

Consent-backed verification to reduce risk and build trust in dating targets a $3.6B = 120M paying online-dating-safety-conscious users × $30 ARPU annually total addressable market with medium saturation and a year-over-year growth rate of 8-12% CAGR — combined growth of online dating and identity-verification adjacencies driven by safety and fraud concerns (sources: industry reports on online dating and identity-verification markets).

Key trends driving demand: Users demand more safety signals — increased visibility of verification badges leads to higher match and retention rates for dating apps.; Regulatory and PR pressure is forcing platforms to adopt stronger verification and safety tooling — this creates B2B demand for turnkey integrations.; Identity verification and fraud-detection APIs have become cheaper and more reliable thanks to improved AI OCR and liveness detection, lowering build cost.; Consumers are willing to pay for trust — premium tiers with safety guarantees are increasingly accepted in consumer apps..

Key competitors include Bumble / Tinder (platform-level safety features), Onfido, Noonlight.

Sign in to access

Consent-backed verification to reduce risk and build trust in dating

Executive Summary

Market Validation

Market Opportunity

More in Security & Compliance

Secure sensitive AI data flows with a low‑latency privacy gateway

Privacy-first AI triage for NDAs and confidential contracts at the edge

Secure model control planes — continuous audits + runtime enforcement

Ongoing security costs — prioritize & automate continuous remediation

Reduce compliance risk with AI-driven inspections, audits, and quality workflows

AI agents need enforceable stop‑signs — runtime safety controls