Executive Summary

Marketing and analytics teams at roughly 1.8M SMB and mid-market websites are losing identity and attribution as third-party cookies are deprecated and privacy laws tighten, creating measurement gaps that waste ad spend and obscure ROAS. This is especially painful for ecommerce businesses that cannot reliably tie consented visitor signals back to purchase events. You could build a consent-first visitor identification platform: a drop-in consent orchestration layer plus a server-side identity resolution API that captures opt‑in signals, vaults hashed first‑party identifiers, and performs privacy‑preserving deterministic matchback to conversions and ad platforms. Offer turnkey SDKs and connectors to CRMs, analytics, and ad networks so SMBs get rapid time‑to‑value at a target ~$3K ACV. The market timing is strong — a $5.4B addressable market (1.8M sites × $3K ACV) combined with accelerating regulatory enforcement and cookie deprecation means consented first‑party identity is becoming a requirement, not an option. Brands focused on improving attributable ROAS will pay for solutions that directly tie consented signals to revenue. You can stand out by making consent the source of truth: legally defensible consent vaulting paired with server‑side matchback and a frictionless SMB UX, rather than enterprise‑only identity stacks. The key challenges are earning trust to handle PII and building robust integrations with ad platforms and analytics — but solving those defensibly creates a strong moat.

Market Opportunity

Consent-first visitor identification to grow revenue while preserving privacy targets a $5.4B = 1.8M websites & ecommerce businesses × $3K ACV average (global SMB + mid-market needing identity/consent solutions) total addressable market with medium saturation and a year-over-year growth rate of 12% YoY (industry estimates for martech and identity-related solutions driven by privacy and CDP demand; source: Gartner & industry reports 2023-2024).

Key trends driving demand: Privacy-first regulation and enforcement are increasing, which forces companies to adopt consented, first-party strategies — this creates demand for tools that bridge consent capture and usable identity.; Browsers and platforms are deprecating third-party cookies, which shifts measurement and targeting to first-party signals and server-side matchback solutions.; Brands are prioritizing revenue attribution and ROAS; solutions that tie consented user signals directly to purchase events unlock higher ad efficiency and justify paid adoption.; Ecommerce and headless commerce adoption is rising, creating standardized integration points (Shopify, Stripe, server-side APIs) that make rapid product integrations possible..

Key competitors include OneTrust, LiveRamp, Cookiebot (by Usercentrics / Cybot competitors).

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Consent-first visitor identification to grow revenue while preserving privacy

Executive Summary

Market Validation

Market Opportunity

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