Consent-first visitor identification to grow revenue while preserving privacy

Consent-first visitor identification to grow revenue while preserving privacy targets a $5.4B = 1.8M websites & ecommerce businesses × $3K ACV average (global SMB + mid-market needing identity/consent solutions) total addressable market with medium saturation and a year-over-year growth rate of 12% YoY (industry estimates for martech and identity-related solutions driven by privacy and CDP demand; source: Gartner & industry reports 2023-2024).

Key trends driving demand: Privacy-first regulation and enforcement are increasing, which forces companies to adopt consented, first-party strategies — this creates demand for tools that bridge consent capture and usable identity.; Browsers and platforms are deprecating third-party cookies, which shifts measurement and targeting to first-party signals and server-side matchback solutions.; Brands are prioritizing revenue attribution and ROAS; solutions that tie consented user signals directly to purchase events unlock higher ad efficiency and justify paid adoption.; Ecommerce and headless commerce adoption is rising, creating standardized integration points (Shopify, Stripe, server-side APIs) that make rapid product integrations possible..