Consent-first visitor identification to unlock growth without invasive tracking

Consent-first visitor identification to unlock growth without invasive tracking targets a $12.0B = 4,000,000 mid-market & enterprise websites × $3,000 ACV (privacy/identity tooling & integrations per year) total addressable market with medium saturation and a year-over-year growth rate of 20% CAGR (Source: Gartner/Forrester estimates for CDP/identity & privacy tooling growth, 2023-2025).

Key trends driving demand: Cookieless web — browsers and platforms are phasing out third-party cookies and fingerprinting which forces adoption of first-party and consent-based identity.; Privacy regulation expansion — GDPR, CCPA/CPRA, and new global privacy laws are increasing compliance costs and encouraging consent-first tooling.; First-party data strategies — brands are investing in collecting and activating customer-permissioned data for personalization and measurement.; Edge compute + server-side tagging — moving identity resolution and enforcement server-side reduces client-side blocking and improves performance, creating an opportunity for an SDK + edge product..