Consolidate SaaS spend and automate manual workflows to reduce tool sprawl

Consolidate SaaS spend and automate manual workflows to reduce tool sprawl targets a $40.0B = 4M businesses × $10K average annual spend on SaaS orchestration and automation solutions total addressable market with medium saturation and a year-over-year growth rate of 12% YoY according to combined estimates for workflow automation and SaaS management market growth from industry reports (Gartner/Forrester aggregate).

Key trends driving demand: SaaS proliferation — companies use more specialized apps, creating fragmented data and higher manual reconciliation work, which drives demand for orchestration.; CFO scrutiny of recurring spend — finance leaders are pushing for centralized visibility and cost controls, creating buyer pull for spend-manager features.; AI-assisted automation — LLMs and transformers enable faster mapping, onboarding, and automated recommendations, lowering implementation friction.; API-first SaaS trend — newer tools publish robust APIs making discovery and automation more reliable and easier to implement..