Controlled ephemeral DB access: feature-flagged advanced controls

Controlled ephemeral DB access: feature-flagged advanced controls targets a $9.6B = 120,000 cloud-native companies x $80K ACV (enterprise developer platform + access controls) total addressable market with medium saturation and a year-over-year growth rate of 18% (developer platform & IAM convergence).

Key trends driving demand: Zero-trust adoption -- organizations are moving to short-lived credentials and least-privilege access, increasing demand for ephemeral DB access controls.; Managed DB growth -- more teams use hosted Postgres services, creating a concentrated market for integrated access tooling.; Feature flagging for rollout safety -- feature flags are becoming standard for controlled UX/permission rollouts across infra and developer tooling.; Security-first defaults -- regulators and security teams favor safe defaults (e.g., limited privileges, expiry), creating pressure for platforms to provide them out of the box..