Convert anonymous website visitors into consent-first leads

Convert anonymous website visitors into consent-first leads targets a $6.0B = 2M businesses × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY (industry estimates for martech and customer-data platforms; sources: Gartner/Forrester sector reports).

Key trends driving demand: Cookie deprecation — the decline of third-party cookies forces marketers to adopt first-party identity strategies and creates demand for consent-first visitor identification.; Privacy regulation tightening — GDPR, CPRA and similar laws push companies to prefer auditable consent and privacy-preserving matching to avoid fines and reputational risk.; CDP and CRM integration growth — organizations are centralizing customer data into CDPs and need clean, consented identity inputs to make personalization and automation reliable.; AI-enabled matching — improvements in probabilistic and deterministic matching using ML allow better identity resolution from hashed signals without storing PII, making solutions technically viable and scalable..