Market Opportunity

Convert chats to revenue: automated WhatsApp marketing & workflows targets a $30.0B = 400M SMBs x $75 annual spend on messaging automation & conversational marketing total addressable market with medium saturation and a year-over-year growth rate of 15%+ annual growth for conversational commerce and messaging automation.

Key trends driving demand: Conversational commerce -- consumers increasingly purchase via messaging apps, raising demand for chat-based funnels and payments; API-enabled messaging -- Meta and cloud vendors have stabilized the WhatsApp Business API, reducing integration friction for third parties; AI personalization -- LLMs make dynamic copy, segmentation, and response automation scalable across languages and verticals.

Key competitors include Twilio (WhatsApp API via Twilio), MessageBird, Gupshup, WATI, Zoko.

Convert chats to revenue: automated WhatsApp marketing & workflows

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Market Validation

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