Convert spreadsheets into a simple CMS for non-tech small businesses

Convert spreadsheets into a simple CMS for non-tech small businesses targets a $18.0B = 200M small businesses x $90 ARPU/year (global SMBs who pay for web presence and basic CMS) total addressable market with medium saturation and a year-over-year growth rate of 10% CAGR (website/no-code tooling adoption among SMBs).

Key trends driving demand: No-code movement -- more SMBs adopt visual tools instead of custom dev, increasing demand for sheet-driven UX.; Spreadsheet-as-interface -- businesses prefer spreadsheets as a control plane for ops and content.; Headless/static site tooling -- cheap, fast hosting and decoupled frontends reduce time to publish.; Generative AI for content -- AI speeds content creation, SEO, and templating for small sites..