Convert WhatsApp conversations into tracked CRM pipelines with automation

Convert WhatsApp conversations into tracked CRM pipelines with automation targets a $6.0B = 2M businesses × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY growth (conversational commerce and messaging-based sales growth; source: industry reports and Statista estimates on messaging commerce growth).

Key trends driving demand: Conversational commerce is rising — more buyers initiate and complete purchase discussions over messaging apps, creating demand for sales tooling integrated with these channels.; API maturity and verified business ecosystems have reduced friction to integrate WhatsApp into enterprise workflows, making third-party apps viable.; AI for intent recognition and response suggestion has matured, enabling reliable automated routing and templated replies for short informal messages.; Mobile-first buyer journeys in emerging markets favor lightweight apps and fast onboarding, which benefits dedicated WhatsApp CRM solutions over desktop-centric CRMs..