Market Opportunity

Cookieless analytics for prosumer SaaS - tiny privacy-first tracker targets a $1.2B = 4,000,000 potential sites x $25/mo ARPU x 12 total addressable market with low saturation and a year-over-year growth rate of 15% (privacy-first analytics and server-side tracking adoption).

Key trends driving demand: Privacy regulation and browser changes - fewer third-party cookies increases need for first-party analytics.; Rise of JAMstack and Next.js - serverless endpoints enable small client SDK plus server capture.; Ad blocker adoption - smaller, non-ad-targeting SDKs see fewer blocks and higher event fidelity.; Indie/prosumer monetization - monthly billing cycles make accurate monthly analytics high value..

Key competitors include Plausible, Fathom Analytics, Simple Analytics, Google Analytics (GA4), Matomo.

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Cookieless analytics for prosumer SaaS - tiny privacy-first tracker

Executive Summary

Market Validation

Market Opportunity

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