Coordinating SaaS workflows with an AI layer (reduce app friction)

Coordinating SaaS workflows with an AI layer (reduce app friction) targets a $150.0B = 200M businesses x $750 ARR on coordination services total addressable market with medium saturation and a year-over-year growth rate of 20% (automation + iPaaS + AI augmentation growth).

Key trends driving demand: SaaS Proliferation -- more apps per company increases integration and coordination pain, driving demand for orchestration layers.; AI Reasoning & RAG -- LLMs + embeddings enable intent translation and resilient cross-app flows that were previously brittle.; Outcome-based Procurement -- customers prefer vendors who deliver business outcomes rather than standalone features, favoring bundled coordinators.; API Standardization -- wider, more mature APIs and webhooks make programmatic coordination cheaper and faster to implement..