Market Opportunity
Count founder time in CAC — compute true customer acquisition cost targets a $1.044B = 3,000,000 digital-first SMBs x $348 ACV total addressable market with medium saturation and a year-over-year growth rate of 20% annual growth in martech adoption among SMBs and indie founders.
Key trends driving demand: Founder-economy growth -- more solo and small-team founders doing their own growth, creating demand for tools that value founder time.; Rising paid CAC -- increasing ad costs push businesses to scrutinize true acquisition economics beyond ad spend.; APIs and integrations -- ubiquitous analytics, payment and time-tracking APIs make aggregated CAC calculation technically straightforward.; AI for classification -- LLMs remove manual tagging by auto-classifying calendar/events/tasks to marketing activities and estimating effective hourly value..
Key competitors include Baremetrics, ChartMogul, ProfitWell (by Paddle), HubSpot (Marketing Hub), Toggl / Harvest (time-tracking) + Google Sheets.
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