Create high-quality UGC-style marketing videos from simple prompts

Create high-quality UGC-style marketing videos from simple prompts targets a $6.0B = 2M marketing teams and SMBs × $3K ACV (annual creative-production & ad creative tooling spend) total addressable market with medium saturation and a year-over-year growth rate of 20% YoY (AI video generation and creative automation growth; MarketsandMarkets 2024/industry reports).

Key trends driving demand: Short-form video dominance — Platforms favor vertical, native UGC content which increases demand for on-brand UGC assets.; Creative velocity — Marketers must refresh creatives frequently, creating demand for automated generation and rapid A/B testing.; Generative model improvements — Text-to-video and multimodal models can now produce higher-quality clips quickly, enabling prompt-first workflows.; Performance-driven creative — Advertisers prioritize conversion metrics, creating opportunity for tools that link creative generation with measured ad performance..