Market Opportunity

Cross‑platform deep/link routing that guarantees correct app/web fallback targets a $15.0B = 1,000,000 app-enabled mid-market & enterprise companies x $15,000 ACV for link-routing, analytics, and integrations total addressable market with medium saturation and a year-over-year growth rate of 14% estimated growth in martech & attribution adjacent categories.

Key trends driving demand: Privacy-first attribution -- limits on cross-site tracking raise demand for robust client-side routing and server-side fallbacks; Mobile/web convergence -- PWAs and multi-handler browsers create more routing edge cases requiring centralized logic; Edge computing/serverless -- low-latency, regional routing and feature flags make dynamic link behavior feasible at scale; Marketing automation -- marketers want mutable links with analytics and A/B/fallback control without developer cycles.

Key competitors include Branch (Branch Metrics), Firebase Dynamic Links (Google), Bitly, AppsFlyer / Adjust (attribution platforms), In-house redirects / CDN + serverless workarounds.

Cross‑platform deep/link routing that guarantees correct app/web fallback

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Market Validation

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