Executive Summary

Many cross-platform teams struggle with inconsistent line endings: Windows clients frequently generate CRLF while repos and CI enforce LF-only, producing noisy diffs, merge conflicts, and CI-blocking formatting failures that waste developer time and slow pipelines. This is a concrete pain for developers on mixed-OS teams, CI owners who act as gatekeepers, and engineering managers who must keep code quality gates from becoming bottlenecks. The product would be a lightweight, cross-platform formatter and enforcement layer targeted at Windows workstations: a CLI plus Git filters, editor plugins, and a native GitHub Actions/CI integration that detects offending files, applies safe LF-only normalization (preserving executable bits and binary detection), offers dry-run and automatic pre-commit fixes, and performs non-destructive, atomic repository-wide conversions for large repos. Integration points would include a one-line onboarding, optional centralized policy management for teams, and enterprise features like audit logs and SSO to make adoption low-friction. This is an attractive time to pursue it: a $20.0B developer tools market (25M developers × $800 average spend) with a high market score (90/100) and a solid revenue potential (70/100) because distributed development, CI-as-gatekeeper, and toolchain consolidation increase demand for normalization tooling. The main strengths are focused problem/market fit, clear integration hooks, and the ability to remove a repetitive source of CI failures; the main challenges are a medium-competition landscape and the prevalence of free or built-in mitigations (Git settings, .gitattributes), which mean success depends on shipping seamless cross-OS correctness and enterprise-grade integration that justifies paid adoption.

Market Opportunity

Cross-platform formatter to enforce LF-only file endings on Windows targets a $20.0B = 25M developers x $800 avg spend/year on tools total addressable market with medium saturation and a year-over-year growth rate of 12%.

Key trends driving demand: Distributed development -- cross-OS dev teams increase inconsistent repo conventions and demand for normalization tooling.; CI-as-gatekeeper -- CI pipelines increasingly enforce formatting rules, turning small EOL issues into blocking failures.; Toolchain consolidation -- teams prefer single-vendor or integrated solutions (GitHub Actions, editor plugins) that automate fixes.; Shift-left automation -- pre-commit hooks and automated formatters are deployed earlier, creating demand for reliable local fixes before CI..

Key competitors include Prettier, EditorConfig, .gitattributes + core.autocrlf/git settings, Husky + lint-staged (pre-commit hooks), dos2unix / unix2dos + small CI scripts.

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Cross-platform formatter to enforce LF-only file endings on Windows

Executive Summary

Market Validation

Market Opportunity

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