Cross-platform reaction GIF sync — map & sync reactions across chat apps targets a $6.0B = 2M businesses x $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% annual growth in messaging integrations and collaboration tooling spend.

Key trends driving demand: Multimodal AI -- visual-semantic models make mapping equivalent animated content feasible at scale; API-first chat platforms -- Slack, Teams, Discord and others provide integration points for middleware; Distributed workforces -- increased cross-platform collaboration creates a need for consistent reactions; Brand & culture tooling -- companies invest in internal expression and branded assets for engagement.