Customers prefer apps over cheaper website — fix with 1‑tap reorders & incentives

Customers prefer apps over cheaper website — fix with 1‑tap reorders & incentives targets a $21.0B = 7M restaurants x $3,000 ACV (direct-ordering platform + recovered commission value) total addressable market with medium saturation and a year-over-year growth rate of 10% (direct-ordering & restaurant SaaS growth driven by digital adoption).

Key trends driving demand: Saved-payment primitives -- consumers expect one-click reorders; matching this reduces reliance on aggregator UX.; Restaurant margin pressure -- rising platform commissions create strong incentive for merchants to pursue direct channels.; QR and mobile-first ordering adoption -- post-COVID habits make QR-driven flows more acceptable in casual dining.; Personalization & behavioral nudges -- AI can micro-target offers at the moment of decisions to change habitual behavior..