Market Opportunity

Customers rely on reviews — capture, manage, and showcase trusted feedback targets a $8.0B = 8M businesses globally x $1K ACV (annual review-management spend per business) total addressable market with medium saturation and a year-over-year growth rate of 15% estimated growth in reputation & review software.

Key trends driving demand: Platform consolidation -- Businesses want one dashboard for Google/Yelp/Trustpilot which increases demand for aggregation solutions.; AI reply automation -- LLMs reduce labor for personalized responses, making automated reputation workflows viable.; Ecommerce + local commerce growth -- More transactions discovered via local and product search increases the value of review SEO.; Regulatory scrutiny -- Increased enforcement around fake reviews raises need for provenance and moderation tooling..

Key competitors include Birdeye, Podium, Trustpilot, Yotpo, Google Business Profile / Yelp (adjacent workarounds).

Customers rely on reviews — capture, manage, and showcase trusted feedback

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Market Validation

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