Cut agency tool costs by replacing five apps with one automation

Cut agency tool costs by replacing five apps with one automation targets a $9.6B = 400,000 agencies x $24K average annual tool stack spend total addressable market with medium saturation and a year-over-year growth rate of 12-18% annual growth driven by marketing tech consolidation.

Key trends driving demand: Tool consolidation -- agencies moving from many point solutions to unified platforms to reduce cost and cognitive load.; API-first integrations -- richer, standardized APIs make end-to-end automations reliable and faster to build.; AI-driven workflow optimization -- generative models enable rapid creation of content, routing logic, and A/B variations.; Subscription cost scrutiny -- clients and agencies are auditing SaaS stacks and favor consolidated solutions..