Cut costly per-signature e-signatures for SMBs with simple, compliant signing

Cut costly per-signature e-signatures for SMBs with simple, compliant signing targets a $12.0B = 8M businesses × $1,500 ACV (global businesses that regularly execute contracts and would pay for e-signature and related document workflows) total addressable market with high saturation and a year-over-year growth rate of 18% CAGR — industry estimates (Grand View Research / MarketsandMarkets 2024 reports show high growth in e-signature adoption and digital transaction management).

Key trends driving demand: Remote and hybrid work drives more digital contracting — this increases demand for e-signature solutions that integrate into remote workflows.; Regulatory clarity and wider acceptance of eID and electronic signatures reduce legal friction — this lowers adoption barriers for new entrants.; AI-enabled contract review and clause detection are becoming table stakes — integrating affordable AI features creates a clear upgrade path from basic signing.; Subscription fatigue and SMB cost-sensitivity push buyers towards predictable flat-fee models — pricing innovation is a differentiator.; APIs and embedded signing are in demand as platforms want to integrate signing into apps — developer-first products can capture platform customers..