Cut CPG marketing costs with AI-driven automation and media optimization

Cut CPG marketing costs with AI-driven automation and media optimization targets a $175B = global CPG media & marketing spend (~$700B global ad spend x ~25% CPG share) total addressable market with medium saturation and a year-over-year growth rate of 18% martech adoption CAGR; retail-media networks growing 25%+ YoY.

Key trends driving demand: Retail Media Networks -- Brands shift spend from walled gardens to retailer-owned media, increasing demand for retailer-native optimization tools.; Cookieless Targeting -- Loss of third-party cookies forces investments in first-party data and deterministic retailer signals that specialized AI can leverage.; Creative Automation -- Automated video and short-form creative generation lowers test costs and increases iteration speed, improving ROAS when paired with AI targeting.; Budget Efficiency Focus -- Post-recession scrutiny on marketing spend increases demand for performance-driven automation that delivers immediate cost savings..