Executive Summary

Many independent gyms and specialty studios—roughly 340,000 facilities in the U.S. alone—still stitch together membership, billing, scheduling, streaming and analytics with multiple point products and manual work, which drives reconciliation errors, failed payments and avoidable churn. Operators from single-location studios to regional chains report spending hours per week on admin and struggle to measure cross-channel attendance as hybrid and on-demand classes become standard. You could build an integrated B2B SaaS platform that centralizes member profiles, recurring billing and dunning, unified in-person/virtual scheduling and streaming, attendance capture, and consolidated revenue analytics, with optional AI modules for churn prediction and personalized re-engagement; targeting an ACV of ~$10K aligns to the $3.4B TAM (340,000 x $10K) and supports the market score (92/100) and revenue potential (87/100) assessments. The timing is appealing: subscriptionization and hybrid delivery models increase the operational complexity buyers are willing to pay to resolve, and early AI-driven personalization can plausibly move retention by a few percentage points—enough to materially lift LTV for customers and justify your price. To stand out, focus on turnkey migrations, vertical-specific workflows (boutique studios, CrossFit, Pilates), open APIs for best-of-breed integrations, and clear ROI metrics (billing recovery, scheduling utilization, churn reduction) rather than feature lists. Be realistic about challenges: competition is medium with entrenched incumbents, integrations with disparate POS/streaming hardware are non-trivial, and sales cycles require demonstrable success stories before larger accounts commit.

Market Opportunity

Cut gym admin chaos — centralize member, billing, scheduling & analytics targets a $3.4B = 340,000 fitness facilities & specialty studios x $10K ACV total addressable market with medium saturation and a year-over-year growth rate of 8% annual growth in fitness software adoption and SaaS spend.

Key trends driving demand: Hybrid classes & on-demand -- increases need for unified scheduling, streaming and attendance tracking across in-person and virtual channels; Subscriptionization of fitness -- recurring revenue models push demand for robust billing, dunning and revenue analytics; AI-driven personalization -- predictive churn and personalized re-engagement improve retention and lift LTV; Embedded payments & contactless access -- integrated payments and door control reduce friction and reconciliation work.

Key competitors include Mindbody, Glofox, ClubReady, Trainerize, Manual Stack (Stripe + Square + Google Sheets + Zapier).

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Cut gym admin chaos — centralize member, billing, scheduling & analytics

Executive Summary

Market Validation

Market Opportunity

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