Cut gym admin chaos — centralize member, billing, scheduling & analytics

Cut gym admin chaos — centralize member, billing, scheduling & analytics targets a $3.4B = 340,000 fitness facilities & specialty studios x $10K ACV total addressable market with medium saturation and a year-over-year growth rate of 8% annual growth in fitness software adoption and SaaS spend.

Key trends driving demand: Hybrid classes & on-demand -- increases need for unified scheduling, streaming and attendance tracking across in-person and virtual channels; Subscriptionization of fitness -- recurring revenue models push demand for robust billing, dunning and revenue analytics; AI-driven personalization -- predictive churn and personalized re-engagement improve retention and lift LTV; Embedded payments & contactless access -- integrated payments and door control reduce friction and reconciliation work.