Cut monitoring bills - low-cost Datadog replacement with migration tooling

Cut monitoring bills - low-cost Datadog replacement with migration tooling targets a $12.0B = 600,000 organizations x $20,000 ACV. Assumes global mid-market and enterprise developer orgs that spend on centralized observability averaging $20k/year between metrics, logs, and APM. total addressable market with medium saturation and a year-over-year growth rate of 18% annual growth driven by cloud-native adoption and telemetry volume increases.

Key trends driving demand: OpenTelemetry standardization -- enables vendor-neutral telemetry pipelines and simpler migration.; Telemetry volume explosion -- more metrics and logs per service increases pressure to optimize ingest costs.; Managed open-source stacks popularity -- teams prefer managed Prometheus/Loki/Tempo instead of self-host, creating demand for cost-effective managed options..