Cut monthly push-notification bills by offering a low-cost, self-hosted delivery alternative

Cut monthly push-notification bills by offering a low-cost, self-hosted delivery alternative targets a $1.8B = 600K paying web & app customers × $3K ACV total addressable market with high saturation and a year-over-year growth rate of 8-12% CAGR for push engagement and notification platforms (source: industry reports and vendor public commentary, 2022-2024).

Key trends driving demand: Cost sensitivity among scale-ups — as products scale, teams seek predictable spend and lower per-message costs, creating churn opportunities from incumbents.; Privacy and data residency demand — more teams want control over messaging payloads and recipient lists, which favors self-hosted or hybrid options.; Developer-first tooling adoption — teams prefer lightweight, API-first services with good SDKs and docs rather than feature-bloated platforms.; Consolidation of engagement channels — push will be sold as part of broader engagement stacks, creating integration opportunities for focused providers..