Cut no-shows 22% to 4% with a 3-step reminder + reschedule flow

Cut no-shows 22% to 4% with a 3-step reminder + reschedule flow targets a $3.0B = 5,000,000 appointment-based businesses globally x $50/mo ARPU x 12 total addressable market with medium saturation and a year-over-year growth rate of 12-18% (smb-saas scheduling and messaging adoption).

Key trends driving demand: SMS and two-way messaging adoption -- SMBs increasingly accept SMS as primary client touchpoint, enabling morning check-ins and confirmations.; API-first scheduling and payments -- integrations to calendars and payment processors make enforcement and no-show fees practical.; Shift to templates and opinionated defaults -- SMBs prefer turnkey flows they can enable quickly rather than bespoke setups..