Executive Summary

Enterprises spend roughly $15.0B annually on experience management and enterprise survey solutions across about 200,000 mid-to-large organizations at an average contract value near $75,000, and many finance, CX, product and insights teams complain that incumbent platforms are expensive, complex, and slow to turn feedback into action. The result is underused survey programs, fragmented signal routing, and high recurring vendor spend that procurement and insights leaders would like to reduce. You could build an AI-driven, modular survey platform that focuses on replacing the costly analytics and workflow layers rather than re-inventing simple capture: LLM-powered question generation, automated coding and concise summarization of open responses, plus API-first connectors that push signals into CRM, product analytics and workflow systems for real-time actioning. Pricing a focused replacement at $20k–$50k ACV with optional automation add-ons would undercut typical $75k contracts while still leaving room for healthy margins; the market score (92/100) and revenue potential (84/100) suggest attractive demand if you can demonstrate ROI. The timing is favorable because basic forms are commoditized and advances in LLMs and integrations shift differentiation toward rapid analysis, automation and developer-friendly deployment. To stand out you must make cost savings and time-to-action measurable and low-friction: automated migration tools, pre-built connectors for major CRMs and analytics stacks, enterprise security and transparent model governance to address privacy and compliance concerns. Strengths of this approach are a clear, quantifiable value proposition and rapid feature development enabled by AI; challenges include incumbent entrenchment, long procurement cycles, and the operational burden of maintaining model accuracy and data controls. Focus initial GTM on technical product and insights teams at mid-market firms and partner with systems integrators so you solve both technical integration and procurement resistance rather than competing as another generic forms vendor.

Market Opportunity

Cut Qualtrics costs with an AI-driven, modular survey platform targets a $15.0B = 200,000 mid-to-large orgs x $75,000 ACV (global experience management & enterprise survey spend) total addressable market with medium saturation and a year-over-year growth rate of 15% estimated annual growth for experience management and survey tools.

Key trends driving demand: AI-driven insights -- Large language models can auto-generate questions, summarize open answers, and surface themes without manual coding; API-first integration -- Companies want survey data pushed into CRM, product analytics and workflow systems for real-time actioning; Commoditization of forms -- Basic capture is table stakes, so differentiation shifts to analysis, automation and ease-of-use; Privacy & compliance focus -- Demand for enterprise-grade data handling, consent management and regional hosting is increasing.

Key competitors include Qualtrics, SurveyMonkey / Momentive, Typeform, Google Forms (Google Workspace), Alchemer (formerly SurveyGizmo).

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Cut Qualtrics costs with an AI-driven, modular survey platform

Executive Summary

Market Validation

Market Opportunity

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