Cut Qualtrics costs with an AI-driven, modular survey platform

Cut Qualtrics costs with an AI-driven, modular survey platform targets a $15.0B = 200,000 mid-to-large orgs x $75,000 ACV (global experience management & enterprise survey spend) total addressable market with medium saturation and a year-over-year growth rate of 15% estimated annual growth for experience management and survey tools.

Key trends driving demand: AI-driven insights -- Large language models can auto-generate questions, summarize open answers, and surface themes without manual coding; API-first integration -- Companies want survey data pushed into CRM, product analytics and workflow systems for real-time actioning; Commoditization of forms -- Basic capture is table stakes, so differentiation shifts to analysis, automation and ease-of-use; Privacy & compliance focus -- Demand for enterprise-grade data handling, consent management and regional hosting is increasing.