Executive Summary

Enterprises and mid-market firms are grappling with rampant SaaS tool sprawl: organizations averaging 100+ apps face fragmented procurement, unclear entitlements, duplicate capabilities, and license waste that often shows up as a meaningful share of SaaS spend — a problem owned by CIOs IT operations, procurement, and FinOps teams. Decision-making is distributed across roughly 1.2 million mid-market and enterprise firms, creating widespread operational inefficiency and repeated manual reconciliation work that slows workflows and inflates cost. The combination of opaque billing, scattered identity sources, and decentralized buyers makes it hard to see consolidation opportunities or enforce consistent licensing policies. You could build an automated SaaS discovery and consolidation platform that leverages identity providers (Okta, Azure AD) and vendor billing APIs to map users to entitlements, detect functional overlap, recommend rightsizing and consolidation paths, and orchestrate procurement and license change workflows with human-in-the-loop approvals. The timing is favorable: a roughly $36.0B addressable market (1.2M firms × $30K ACV) is driven by the reality of 100+ apps per enterprise, rising FinOps/Procurement mandates for centralized SaaS budgeting, and maturing identity and billing APIs that enable automation. This opportunity scores high on market attractiveness (Market Score 92/100, Revenue Potential 84/100), but success depends on execution: you can differentiate through deep identity and billing integrations, rigorous entitlement analytics, measurable ROI models, and tight procurement/workflow integrations that reduce friction for buyers. Key challenges are obtaining sensitive access to identity and billing data, overcoming procurement inertia, and navigating a medium-competitive landscape, so early wins should focus on verifiable cost reductions and pilot conversions at the $30K ACV level to build credibility and scale.

Market Opportunity

Cut SaaS Tool Sprawl — consolidate apps and streamline workflows targets a $36.0B = 1.2M mid-market & enterprise firms x $30K ACV for SaaS optimization & consolidation tools total addressable market with medium saturation and a year-over-year growth rate of 18% CAGR for SaaS-management/optimization; FinOps and ITSM adjacent categories growing double digits.

Key trends driving demand: SaaS Proliferation -- enterprises averaging 100+ apps increases need for consolidation and cost control.; FinOps & Procurement Focus -- centralized SaaS budgeting drives demand for usage-driven optimization.; Identity & Billing APIs -- Okta, Azure AD, and app billing APIs make automated discovery and entitlement analysis possible.; AI-driven Recommendations -- LLMs can map tasks to apps and suggest consolidation opportunities at scale..

Key competitors include Torii, Zylo, Productiv, Blissfully (Vendr), Workarounds: spreadsheets, identity providers, & ITSM (ServiceNow / Okta / internal ops).

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Cut SaaS Tool Sprawl — consolidate apps and streamline workflows

Executive Summary

Market Validation

Market Opportunity

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