Executive Summary

Many small businesses and marketing or operations leaders—out of an addressable set of roughly 2 million SMBs—still rely on manual spreadsheets and scattered dashboards, which produces inconsistent metrics, delayed decisions, and wasted engineering time. These teams rarely have dedicated BI staff and struggle to get a single, reliable morning view that ties ad spend, website analytics, and commerce data together. The product would deliver a zero-setup, daily automated metrics dashboard each morning via email, Slack or mobile, built on stable platform APIs to ingest and normalize ad, analytics and commerce sources, surface the 5–10 highest-impact KPIs, and attach an LLM-driven executive summary that explains deltas and suggests 1–3 prioritized actions; optional human-assisted onboarding in the first 30 days would reduce noise from integration edge cases. The implementation should prioritize templates by vertical, explicit data provenance, and configurable alert thresholds so the output is both reliable and immediately actionable. This is an attractive moment: mature APIs lower engineering cost, SMBs are increasingly buying automation to replace manual Excel work, and LLMs make scalable narrative commentary feasible — together underpinning an addressable market of about $6.0B (2M businesses × $3K ACV), with a market score of 88/100 and revenue potential of 86/100. To stand out, focus on verticalized templates, frictionless onboarding, rigorous data normalization and provenance, and ROI-aligned pricing to convert early wins into recurring revenue; these play to strengths of low technical maintenance and a simple SMB buying motion. Be candid about challenges: competition is medium, integrations and data quality will require disciplined engineering and SLAs, and commentary must be conservative and verifiable to build trust rather than overpromise.

Market Opportunity

Daily automated business metrics dashboard delivered each morning targets a $6.0B = 2M businesses × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 10% YoY (BI and analytics market growth estimate, multiple analyst reports consolidated).

Key trends driving demand: API maturity — ad, analytics and commerce platforms provide stable APIs that make reliable automated reporting feasible with low engineering cost.; SMB automation adoption — small businesses increasingly buy SaaS to replace manual Excel work, creating demand for zero-setup or templated solutions.; LLM-driven commentary — large language models can now generate readable summaries and recommendations from numeric deltas, turning data into quick insights.; Shift to daily operational metrics — teams prefer short, daily briefings rather than deep BI exploration for quick tactical decisions, which favors a morning dashboard product..

Key competitors include Databox, Supermetrics, Geckoboard.

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Daily automated business metrics dashboard delivered each morning

Executive Summary

Market Validation

Market Opportunity

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