Executive Summary

Many small marketing teams and SMB agencies still spend hours each day manually exporting ad spend, clicks, leads and CPL into Google Sheets for reporting and optimization; this manual work creates stale data, calculation errors, and missed optimization windows for roughly 8 million teams who rely on sheet-based workflows. The pain is particularly acute for teams running multi-channel campaigns who need daily visibility but lack affordable, reliable automation. You could build a lightweight managed connector that daily-syncs ad platform metrics into Google Sheets with prebuilt templates for spend/clicks/leads and automatic CPL calculation, offering no-code setup, row-level historical sync, and tiered pricing including a self-serve free tier and a $1.2K ACV SMB bundle. Focus on a simple onboarding flow (<15 minutes), curated reporting templates, and optional concierge setup for agencies. The market is attractive now: a TAM of roughly $9.6B (8M teams × $1.2K ACV) and an 88/100 market score reflect strong demand as small teams keep spreadsheets as their operational hub while ad complexity and multi-channel spend rise. A reliable, low-cost daily sync directly addresses time savings and error reduction that translate to quick ROI for SMBs. To win, differentiate on sheet-first reliability, transparent low pricing, fast setup, and high uptime rather than broad feature bloat — sell quality connectors plus domain-specific templates and support. Be upfront about challenges: competition is medium and API maintenance is non-trivial, but with a focused product and strong onboarding this can be a profitable niche (revenue potential rated 78/100).

Market Opportunity

Daily-sync ad spend, clicks, leads and CPL into Google Sheets targets a $9.6B = 8M marketing teams × $1.2K ACV (annual subscription for simple connectors and reporting templates) total addressable market with medium saturation and a year-over-year growth rate of 10% YoY estimated growth for martech connector and reporting tools (industry analyses of martech and analytics adoption, e.g., Gartner/Forrester estimates aggregated).

Key trends driving demand: Trend — Small marketing teams continue to prefer spreadsheet-based workflows as the operational hub, creating demand for sheet-first connectors that reduce manual work.; Trend — Growing ad spend and multi-channel campaigns increase the complexity of daily reporting, making automated, low-cost solutions attractive to SMBs and agencies.; Trend — Managed connectors and no-code integrations have matured, lowering the cost and time to ship reliable syncs between ad platforms and Google Sheets.; Trend — Rising focus on short reporting cycles and daily optimization means tools that provide near-real-time CPL and lead reconciliation are more valuable..

Key competitors include Supermetrics, Funnel, Zapier.

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Daily-sync ad spend, clicks, leads and CPL into Google Sheets

Executive Summary

Market Validation

Market Opportunity

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