Market Opportunity
Decisions keep reopening — force ownership, expiry, and thresholds targets a $60.0B = 25M businesses x $2,400 ACV (company-wide decision & meeting management spend/year) total addressable market with medium saturation and a year-over-year growth rate of 12-18% growth in collaboration/meeting-productivity tooling driven by remote work automation.
Key trends driving demand: Meeting overload -- teams want outcomes not more meetings, increasing demand for outcome-tracking tooling.; AI note extraction -- LLMs can now reliably detect decisions, owners, dates and acceptance criteria from transcripts.; Workflow automation -- companies expect tools that create tasks, reminders and escalations automatically across apps.; Auditability & governance -- regulators and compliance teams want durable records of decisions in certain industries..
Key competitors include Fellow.app, Range, Asana, Docs + Slack + Spreadsheets (workarounds).
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