Market Opportunity
Declarative web forms with machine-readable response contracts and polyfill targets a $3.0B = 150,000 web software teams x $20,000 ACV. Buyers include mid-market and enterprise web product engineering teams who buy developer tools and runtime services to support integrations and automation. total addressable market with medium saturation and a year-over-year growth rate of 12-18% driven by rising automation and API-first dev tooling spend.
Key trends driving demand: Automation of customer journeys -- more bots and agents need machine-readable endpoints to replace UI scraping; Schema-first development -- teams increasingly adopt JSON Schema and OpenAPI, lowering friction for schema-driven forms; Browser agent features and headless browsers -- growing agent usage exposes gaps in cross-browser support that polyfills can address.
Key competitors include Form.io, Typeform, react-jsonschema-form / JSON Schema tooling, Custom API + success page workarounds.