Deliver 20 sample ICP leads by region to validate SMB lead-gen

Deliver 20 sample ICP leads by region to validate SMB lead-gen targets a $9.0B = 3M SMB buyers × $3K ACV average annual spend on lead lists, enrichment, and outreach tooling total addressable market with high saturation and a year-over-year growth rate of Approximately 12% YoY (sales enablement and martech spending growth; multiple analyst reports and vendor growth indicate low-double-digit growth).

Key trends driving demand: AI-enabled enrichment — automated entity resolution and contact validation reduce time-to-list and lower per-lead costs, enabling free-sample offers.; Product-led growth and freemium adoption — SMB buyers prefer low-friction trials that show immediate ROI, making sample leads an effective activation hook.; Privacy and consent-first data — customers and platforms are pushing for permissioned data, which favors vendors that can demonstrate compliance and opt-in provenance.; Integrated outreach workflows — buyers want contacts plus sequences; bundling leads with CRM and outreach templates increases conversion rates..