Executive Summary

Many knowledge workers—roughly 200 million globally—spend repetitive hours on cross-app tasks because building automations still requires engineering or complex no-code logic; organizations already spend about $225 per worker per year on workflow automation tools and services. This burden falls most heavily on small teams without engineers, ops teams trying to scale, and IT groups swamped with ad-hoc requests, creating long queues and inconsistent solutions. You could build a product that translates plain-English instructions into executable workflows by combining LLM-based intent parsing with a deterministic orchestration engine, a curated connector marketplace, sandboxed execution and a lightweight visual editor for validation. Include audit logs, role-based template libraries and a pricing mix of per-seat plus per-execution tiers to serve both frequent power users and light consumers. The timing is attractive: the total addressable market is roughly $45.0B (200M knowledge workers × $225), the market score is 92/100 and revenue potential rates 90/100, because LLM instruction-following, API proliferation and no-code adoption make natural-language-to-workflow translation practical today. Those trends lower the engineering bar and expand the set of buyers willing to pay modest annual fees for trusted automation. To stand out, focus on three defensible strengths: domain-tuned models and deterministic orchestration to minimize hallucinations, a rapidly expanding catalog of secure connectors with enterprise-grade authentication and governance, and human-in-the-loop verification with explainable, stepwise backtranslation so users can trust outcomes. Be honest about challenges: competition is high from Zapier, Microsoft Power Automate, UiPath and Make, and building reliable execution, comprehensive connectors and enterprise trust will require upfront engineering and partnership investment.

Market Opportunity

Describe workflows in natural language — AI builds them targets a $45.0B = 200M knowledge workers x $225 annual workflow automation spend total addressable market with high saturation and a year-over-year growth rate of 18% CAGR.

Key trends driving demand: LLM instruction-following -- enables natural-language-to-code/workflow translation with fewer engineering resources; API proliferation -- standardized integrations make automated execution practical across more apps; No-code/low-code adoption -- buyers comfortable with abstraction layers that hide implementation details; Observability-first software -- demand for telemetry means generated workflows can be validated and improved automatically.

Key competitors include Zapier, Make (formerly Integromat), n8n, Microsoft Power Automate, Custom engineering / scripts (Google Apps Script, AWS Lambda, Python integrations).

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Describe workflows in natural language — AI builds them

Executive Summary

Market Validation

Market Opportunity

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