Market Opportunity

Describe workflows in plain English to automate SaaS tasks targets a $12.0B = 1.5M marketing/sales/ops teams × $8K ACV total addressable market with high saturation and a year-over-year growth rate of 12% annual growth estimated for the iPaaS and automation market (MarketsandMarkets, Gartner summaries).

Key trends driving demand: Trend — Proliferation of SaaS point tools forces more cross‑tool workflows, increasing demand for orchestration solutions that reduce manual handoffs.; Trend — Large language models and AI agents now enable translating natural language intent into executable actions, lowering the UX barrier for non-technical users.; Trend — Teams are prioritizing time-to-value and auditability, so automation products that offer human-in-the-loop review and logs are more attractive to ops teams.; Trend — API maturity and richer webhooks across major SaaS vendors make reliable programmatic automation more feasible and maintainable..

Key competitors include Zapier, Make (Integromat), Workato, Tray.io.

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Describe workflows in plain English to automate SaaS tasks

Executive Summary

Market Validation

Market Opportunity

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