Design source-of-truth pain → markdown-first, AI-native design files (design .md) targets a $6.0B = 2,000,000 design teams x $3,000 ACV (global design/collaboration tooling demand among SMBs and mid-market) total addressable market with medium saturation and a year-over-year growth rate of 12-18% — steady growth for collaboration/design tooling and rapid adjacent growth in AI-enabled product tooling.

Key trends driving demand: LLM-understood structured text -- LLMs increasingly consume and generate YAML/Markdown, enabling direct model-driven design transforms.; Design-as-code momentum -- teams prefer versioned, git-compatible design artifacts (tokens, Storybook) that integrate with dev pipelines.; Shift from monolithic UIs to component ecosystems -- drives need for machine-readable metadata for composition and automation..