Designing a planning tool by building a new planning-language and runner

Designing a planning tool by building a new planning-language and runner targets a $8.0B = 2M teams × $4K ACV total addressable market with high saturation and a year-over-year growth rate of 12% YoY (industry reports for work management and collaboration tools, 2024).

Key trends driving demand: Composable work stacks are increasing — teams combine best-of-breed tools rather than one monolith, creating demand for interoperability and translation layers.; AI-generated documentation and agent-based automation are enabling faster conversion of conceptual plans into executable tasks, lowering implementation friction.; Teams are investing more in design-of-work: organizations treat planning as a discipline, not just tool selection, creating demand for formal planning primitives.; Growing emphasis on cross-tool automation pushes companies to seek systems that can translate a single canonical plan into multiple tool-specific views..