Executive Summary

Public bucket and row-level security (RLS) misconfigurations are a persistent source of high-impact data exposures, forcing engineering, DevOps, and security teams to triage noisy alerts and perform manual, error-prone fixes. Smaller software businesses and managed-platform vendors in particular lack contextual tooling, so misconfigs often remain exposed for days or weeks and drive support load and customer churn. You could build a developer-first detection and advisory product that continuously scans storage and RLS settings across cloud providers and managed platforms, surfaces high-confidence incidents in-console with specific least-privilege remediation steps, and optionally auto-fixes or generates pull requests. Provide embeddable SDKs and integrations with CI/CD, ticketing, and platform dashboards so platform vendors can white-label the feature to reduce support costs and improve retention. The market is attractive now: a $12.0B addressable market (600K software businesses × $20K ACV), with an 85/100 market score and 80/100 revenue potential, driven by rising misconfiguration incidents and a shift toward in-console, UX-first security guidance. You can differentiate by delivering low-noise, contextual guidance and deep integrations with platforms like Supabase, Firebase, and Vercel rather than generic alerts, positioning the product as both a developer aid and a platform-level safety feature. Major challenges are achieving high detection accuracy across diverse APIs and securing early platform partnerships, but solving those will unlock substantial value in reduced incidents and lower support costs.

Market Opportunity

Detect and advise on public bucket RLS misconfigurations targets a $12.0B = 600K software businesses × $20K ACV (annual spend on cloud security/devsecops tooling and guardrails) total addressable market with medium saturation and a year-over-year growth rate of 18% YoY (Gartner / industry reports on cloud security and CSPM growth, 2024).

Key trends driving demand: Developer-first security — engineering teams demand contextual, in-console guidance rather than generic alerts, creating demand for UX-focused advisors.; Rising misconfiguration incidents — misconfigured storage and IAM remain a top cause of data exposure, which increases willingness to buy guardrails.; Platform consolidation — managed DB and storage platforms (Supabase, Firebase, Vercel) want built-in safety features to reduce support costs and improve retention.; Shift-left and automated remediation — CI/CD and PR-time checks are expected, enabling advisors that run in PRs and block merges until remediations are applied..

Key competitors include Snyk, Datadog Security/Posture, Cloud Custodian / AWS Config.

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Detect and advise on public bucket RLS misconfigurations

Executive Summary

Market Validation

Market Opportunity

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