Detect and prevent internal CRM deal theft with AI monitoring

Detect and prevent internal CRM deal theft with AI monitoring targets a $4.8B = 2.4M businesses × $2K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY — cloud security and insider-threat detection market growth per industry analyst reports (Gartner/IDC).

Key trends driving demand: Remote and hybrid selling — distributed sales teams increase indirect access paths (email, shared drives), creating more vectors for internal deal misassignment and higher demand for detection.; API-first SaaS ecosystems — vendors provide richer audit logs and APIs, making cross-system monitoring feasible for third-party tools.; AI-powered anomaly detection — unsupervised and few-shot models now make behavior baselining practical for small datasets, enabling affordable monitoring for SMBs.; Shift to SaaS security for business apps — companies are buying lightweight security for specific apps (CRM/email) rather than enterprise SIEM in early stages of adoption..