Executive Summary

Cloud teams and FinOps practitioners waste time and budget on idle EC2 instances and orphaned EBS volumes that silently rack up costs; engineers often resort to manual triage because they don’t trust automated reclamation or lack an auditable process. This pain is acute for SMB and mid-market customers who lack dedicated cloud cost teams and need predictable, peer-reviewed workflows. Build a lightweight AWS-native SaaS that scans accounts for idle resources, shows activity and cost history, and provides safe remediation paths (stop/park, snapshot+delete, scheduled reclamation) with role-based approvals and immutable audit logs. Include policy templates, dry-run simulations, and automated notifications to reduce manual labor without increasing risk. The market is attractive now — roughly 500,000 cloud-using businesses imply a $6.0B addressable market at about $12k ACV for cost-optimization tooling, and trends like formal FinOps adoption, more cloud-native workloads, and a shift to automation are increasing demand for tools that deliver verifiable savings. Early buyers will be FinOps and platform engineering teams that can operationalize policy-driven cost recovery quickly. To win, emphasize near-zero false positives, strong cross-account AWS integrations (CloudTrail, Cost Explorer, tagging), clear ROI reporting, and safe defaults that build trust; the main challenges are proving automation safety at scale and navigating IAM/multi-account complexity, which will require investment in UX, testing, and enterprise-grade controls.

Market Opportunity

Detect and safely reclaim idle AWS instances and orphaned volumes targets a $6.0B = 500,000 cloud-using businesses × $12,000 ACV (average annual spend on cost-optimization and FinOps tooling across SMBs and mid-market) total addressable market with medium saturation and a year-over-year growth rate of 15% YoY — estimated growth in cloud cost management and FinOps tooling driven by rising cloud spend and FinOps adoption (industry analyst estimates and vendor growth trends).

Key trends driving demand: FinOps adoption — more teams are formalizing cloud cost governance, creating demand for tools that provide actionable, auditable savings.; Cloud-native workloads growth — as more workloads move to cloud, the absolute dollar opportunity to reclaim waste increases and drives tool adoption.; Shift to automation — companies prefer safe automated remediation (parking, snapshot+delete) so tools that reduce manual triage win faster adoption.; Channel & marketplace procurement — AWS Marketplace and MSP channels are becoming preferred procurement paths for cloud tooling, lowering sales friction for integrated vendors..

Key competitors include Cloudability (Apptio), ParkMyCloud, AWS Cost Explorer & Trusted Advisor.

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Detect and safely reclaim idle AWS instances and orphaned volumes

Executive Summary

Market Validation

Market Opportunity

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