Detect CRM contacts' job changes and notify sales at the right time

Detect CRM contacts' job changes and notify sales at the right time targets a $6.0B = 2M businesses × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY (source: industry estimates for sales intelligence and RevOps tooling, 2023-2025 aggregation).

Key trends driving demand: Existing-contact monetization — companies are prioritizing reactivation of former customers and closed-lost contacts because it’s a lower-cost source of ARR compared with cold acquisition.; AI-enabled entity resolution — improvements in matching algorithms and transformer models reduce false positives when matching people to public profiles, making high-precision alerts feasible.; CRM-centric tooling — buyers want native workflows inside HubSpot and Salesforce so alerts immediately trigger personalized outreach and automation instead of manual exports.; Price sensitivity among mid-market buyers — after post-2020 SaaS reevaluation, many mid-market teams reject high enterprise price points and prefer modular, usage-based or tiered alternatives..