Detect when spreadsheets become operational risk and automate safe migration

Detect when spreadsheets become operational risk and automate safe migration targets a $15.0B = 300k enterprises x $20k ACV + 500k mid-market x $6k ACV + 6M SMBs x $1k ACV. Buyer logic: operations, finance, compliance teams buying per-organization subscriptions to make spreadsheets safe and auditable. total addressable market with medium saturation and a year-over-year growth rate of 12-18% for ops-focused SaaS and low-code workflow tooling.

Key trends driving demand: Low-code and no-code adoption -- reduces marginal cost of turning spreadsheets into guarded apps and integrations.; Regulatory and audit pressure -- increases willingness to spend on tools that eliminate single points of failure and provide audit trails.; APIs for spreadsheet platforms -- enable programmatic detection and migration of spreadsheet logic and data.; Remote and distributed teams -- create more reliance on shared sheets and raise the cost of errors, making detection and governance more valuable..